HELLO
Iโm Ashley Hjalseth, I create impactful brand experiences that resonate with global audiences across tech, sports, and entertainment. With 13 years of expertise in brand development, strategic positioning, and immersive marketing, I've had the privilege of working with some of the world's most recognized brands. I specialize in multidisciplinary design, integrated marketing campaigns, and driving global brand affinity for Fortune 500 companies.
Key attributes:
๐ญ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ & ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ง๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด
Dedicated to building and elevating brands to drive growth and achieve impactful results. Strategic approaches have led to innovative projects, such as the creation of the first-ever Generative AI trophy for the 2024 F1 Grand Prix Du Canada, contributing to record-breaking viewership.
๐๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ & ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐
Excels at managing complex projects from inception to completion and consistently delivers high-impact outcomes. Proficient in agile, scrum, kanban, and waterfall frameworks. Expertise in planning and forecasting, risk mitigation, proactive problem solving, and strategic execution.
๐๐ผโโ๏ธ๐ง๐ฒ๐ฎ๐บ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ & ๐๐ฟ๐ผ๐๐-๐๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป
Thrives in dynamic environments and ambiguity. Leads cross-functional teams to deliver complex projects that consistently exceed goals. Leadership strengths played a crucial role in launching the award-winning Climate Pledge Arena living plant wall.
๐ฌ๐๐๐น๐๐ถ๐๐ฎ๐๐ถ๐ป๐ด ๐ฅ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐ & ๐๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐
Core strengths in effective communication, strengthening team alignment, and fostering strong connections with stakeholders, vendors, and partners.
๐จ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป & ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐
Approaches projects with innovation at the core, blending creativity with business acumen to deliver measurable results. My focus remains on driving engagement, visibility, and ROI. Collaborated with iconic brands that included: NFL, MLS, NHL, NBA, MLSE, F1, PGA Tour, Bundesliga, Ferrari, NASCAR, Riot Games, EA Sports, Live Nation, Nike, Adidas, New Era, Fanatics, Starbucks, Boeing, Microsoft, McDonaldโs, Coca-Cola, Verizon, and more.
๐๐๐ผ๐ป๐๐ถ๐ป๐๐ผ๐๐ ๐๐ฟ๐ผ๐๐๐ต
Committed to lifelong learning and staying at the forefront of industry trends. Currently pursuing a PMP certification (Expected Oct 2024) and engaged in consulting projects.
Available for full-time opportunities in brand marketing or program management. Letโs connect!